west News


July 25, 2023
  • Roam has today announced their presence at the Goodwood Festival of Speed by invitation of the Duke of Richmond as the first-ever African automotive company to exhibit at this prestigious event.
  • The Goodwood Festival is one of the largest global motorsports annual events that brings together hundreds of thousands of motor race enthusiasts from all over the world who gather to witness modern motor racing of motorcycles and cars.
  • Roam is exhibiting as part of Future Lab, a special section of the festival that curates immersive exhibitions from companies driving groundbreaking future change.

A wide shot view of our complimentary stand at the GoodWood Festival

Roam is excited to reveal their attendance of the prestigious Goodwood Festival by way of invitation by the Duke of Richmond, Charles Gordon-Lennox. This exceptional opportunity allows Roam to showcase their cutting-edge electric motorcycle, the Roam Air.

Taking place over four days, the Goodwood Festival of Speed is renowned for its celebration of speed, innovation, and automotive excellence. Roam's participation marks a significant milestone as the only African electric mobility company present at the event, highlighting the remarkable growth and ingenuity of the African automotive industry.

Robin Ince, the legendary BBC broadcaster interviewing Roam engineer Masa Kituyi

In collaboration with FutureLab, Roam is exhibiting at the Electric Avenue, a section of the festival that aims to make electric vehicles uniquely accessible to everyone. Visitors will be able to explore and learn more about the benefits associated with switching to electric.

The Goodwood Festival is a platform that embodies the spirit of innovation, performance, and sustainability, perfectly aligning with Roam's commitment to pioneering green transportation solutions. By exhibiting at this iconic event, Roam aims to ignite conversations around future mobility, engineering excellence, and the immense potential of electric mobility.

One of the Roam engineers Masa Kituyi showcasing the Roam Air

"We are honored and excited to have received the Duke of Richmond's invite to showcase at the Goodwood Festival of Speed," said Masa Kituyi, Micro Mobility Product Owner at Roam. “This opportunity not only allows us to demonstrate the potential of African ingenuity but also emphasizes our commitment to sustainable transportation solutions. We look forward to captivating the audience with the Roam Air, a uniquely Kenyan product and leaving an indelible mark on the global automotive industry."

About Roam 

Roam is a technology company that develops, designs and deploys electric vehicles tailored for the African continent, leading the transition to sustainable transport. Founded in 2017, it became the first company to deliver locally produced electric motorcycles and buses. Roam is today the leading provider of electric vehicles in Africa and was recently a finalist in Prince Williams, Earth Shot Prize


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Website: https://www.roam-electric.com/

E-mail: albin.wilson@roam-electric.com