Redefining the road to sustainability, African influencers are sparking a sustainable movement. As the continent accelerates its shift to electric mobility, content creators like Wode Maya are taking the driver's seat, inspiring millions to embrace a cleaner, brighter future.
Wode Maya, a celebrated African storyteller and a YouTuber with a massive global following of over 1.6 million YouTube audience, recently visited Roam headquarters, Roam Park, the biggest electric mobility plant in East Africa based in Nairobi - Kenya, where he experienced the Roam Air, Roam’s cutting-edge electric motorcycle.
While at his visit, Wode spent time with Roam engineers including Lumbi Muchui, the Technical Product Manager, and Vivian Ngeno, the EM Product Team Leader who took him through the whole process of production of Roam Air right from the skeleton to the final product, proving that the motorcycle is not only made in Kenya but also made by Kenyan engineers.
Roam Air aims to redefine the boda boda industry by eliminating the high maintenance costs associated with internal combustion engine (ICE) motorcycles. Its service-free design, combined with a portable and affordable dual-battery system, delivers a 160 km range per charge—offering a comparatively cost-effective solution powered by a simple electricity supply.
Since earlier this year, Wode Maya has showcased his support for Prince William’s Earthshot Prize, where Roam was selected as a finalist, with Wode highlighting and accelerating solutions for the planet's most pressing environmental challenges including the rising carbon emissions leading to climate change that Roam is working to reduce. His engagement with the award underscores his commitment to inspiring action for a sustainable future.
With affordability, zero emissions, and durability tailored for African roads, the Roam Air is a catalyst for economic and environmental transformation. Wode Maya joins a global movement of influencers driving sustainability, including Vanessa Nakate, who advocates for renewable energy and against deforestation in Africa, and Bonang Matheba, who links clean water access to environmental and human rights.
“Electric mobility isn’t just about reducing emissions; it’s about rethinking how we live, work, and connect,” says Lumbi Muchui. “With influencers like Wode Maya leading the charge, we’re turning ideas into action, one ride at a time.”